Ronni Sala – President & Ceo
Grandson of Umberto Sala, Birel’s founder – comes from a motorsport passionate family: Guido, Umberto’s brother, was a motorbike rider and so Ronni grew up with the motorbike passion and when he was 4 years old only, Ronni received his first motorcycle. After some racing experience Ronni joined his father and grandfather in the management of Birel.

Nicola De Cola – Rental General Manager
The Swiss is strengthening the development and promotion department for the leisure activity at the Italian factory, which has decided to increase its ambitions in this field. The expertise of Nicola De Cola, acquired over many years with several renowned brands, will be an additional asset for the Lissone company.